Why Football Is The Most Popular Sport on Earth

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From Albania to Argentina, from the Premier League to the Campeonato Brasileiro, the popularity of football - or soccer - seemingly knows no bounds.

Whether it be in rich countries or poor countries, hot or cold, east or west, it doesn't appear to make any difference, football can thrive in any culture and any climate, and whilst sports like cricket and basketball are played and watched by hundreds of million of people across the globe, none come close to football.

So in this video, HITC Sevens asks why association football is so popular, what are the reasons for it's enduring and ever-growing popularity, and why some major countries like India and the USA haven't quite caught the football bug.
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